Improve conversion rates and move prospects down the funnel faster – that’s always the goal, but it’s easier said than done. Tweaking a subject line here and a landing page there doesn’t cut it when the modern Netflix-watching B2B buyer behaves more and more like a consumer every day. They expect personalized, frictionless experiences like they get in their B2C lives.

Marketers: it’s time to meet these rising expectations. Join Demand Gen Report and PathFactory to learn how to remove barriers and reduce friction throughout your buyer’s path to purchase. And explore the tactics and tools marketers use to better enable buyers to self-educate at every stage of their journey.